First published on Mobile World Live, 1 April 2013

Think Europe and quad-play, then Spain and France might immediately spring to mind. In both countries, the bundling together of mobile and fixed-line services is going down a storm with customers.

Belgium, Portugal and the Netherlands may also figure in your thinking. In all five countries, says Bernstein Research, quad-play is a “mainstream offer”.

Look elsewhere in Europe, though, and quad-play is thin on the ground. Analysys Mason estimates fewer than 5 per cent of households in Germany, Italy and the UK have a bundled package of fixed and mobile services. (more…)