Mark Zuckerberg, in his MWC 2014 keynote, said he wanted to prove the business model of free mobile internet access in emerging markets. Yet a growing number of operators seem already persuaded that giving away mobile data can reap financial rewards in the long run. The Facebook CEO may well be pushing against an open door.
Avea, the third-largest mobile operator in Turkey, announced only last month it would give away a free week of internet access to 100,000 subscribers, but it’s hardly the first to hand out freebies.
DiGi (Malaysia), Globe (Philippines), Idea Cellular (India), Mobilink (Pakistan), RCom (India), Tigo (Paraguay) and VimpelCom (in Russia and developing markets) are among those that have either zero-rated certain applications, given away ‘full’ internet access for limited periods, or charged nominal sums for special promotions. (more…)